Just like books and their covers, products get judged by their packaging design.
Standing out among competitors’ products and influencing purchasing decisions are critical factors when developing brand packaging. Redbox Brand Consultants has consistently produced great packaging for our clients. Colour, shape and the material used in packaging design all contribute to create a strong and familiar brand.
At a glance, the pack of a product must communicate many things in an effort to represent its contents and make a better connection than the competition. Although it’s what’s inside that counts, potential customers won’t try a new brand unless the packaging design has appeal and achieves cut-through.
At Redbox we believes that packaging design should deliver concise messaging and give off the right impressions in order to gain the attention and desire of the audience.